A Story of Innovation

"Paperscent™ arose from a desire to create a more pleasant customer experience with fragrance-testing."

Gaudier & Kuppel Group has worked for over 30 years with the cosmetics and retail industries.
Years of observations lent to the conclusion that the fragrance industry is struggling to modernize in stores, offering little to no innovations to their customers.
Feedback from surveys of 1000 consumers and sales representatives emphasized the lack of sales tools to support a more enjoyable fragrance-selling effort.

The scent of the environment is often unbreathable at the point of sale.
Tester bottles and tester strips are too frequently unavailable.
The perfumed paper strips
are not identifiable.
The customer experience
is not optimized.

Our objective is to improve and personalize perfume-testing experiences for consumers, supporting them in their efforts to discover scents more freely and on par either their own tastes and preferences.