The Gaudier Kuppel Group company was selected on March 8th, 2017 as the PM’up laureate by the district Ile-de-France, for the development and the diversification of its business activities, in particular for the launch of its innovation Paperscent™.
Created in 2008 by the district Ile-de-France, this price aims at supporting the growth of the dynamic and innovative SMEs/SMIs, allowing them to obtain a tailor-maid support over 3 years to help them accelerate their development projects (international, corporate social responsability, recruitment ...).
The selection criteria of the projects are indicated below :
As the winner and to promote young people’s access to the labor market, Gaudier Kuppel Group will host several interns within the company.
Paperscent™ was an integral part of the most promising SMEs and start-ups in France by joining the selective exhibitor stand of Business France with French Tech and Picom.
We received delegations from Russia, the Middle East and India who were fascinated by the new way to test the perfume that Paperscent proposes.
Retail leaders came in large number from the whole world to discover the new device and were able to appreciate profits which the product can bring them.
Paperscent™ answers not only their problems of a saturated olfactive environment, but also theft of tester bottles and brand identification, but also brings a great innovation on the digital field : the interaction with the consumer and the big data.
The device was exposed at the digital giants exhibitor stand that highlights the connected store of tomorrow, and the Paperscent™ device represented the cosmetic field.
For this special occasion, Paperscent™ was customized in a small autonomous terminal.
The terminal incorporates an SES-Imagotag electronic tags in order to offer an interactive display and above all to communicate with the consumer, directly in contact with the tag.
Thus, the consumer will be able to receive information, share, comment, or order the product on his smartphone.
Atos, the European leader in digital services, reveals its partnership with Paperscent™ to bring to his customers a revolutionary experience in perfume testing.
By integrating the device
connected to their various digital solutions, Atos can offer its customers to
analyze some data based on consumer preferences and improve the in-store
experience while interacting with the consumer directly on his smartphone.
Paperscent™ welcomed on its booth thousands of curious visitors willing to experiment their perfume connected first time experience.
The visitors were able to see the different options offered by the device, and appreciated a direct interaction photo module with Paperscent™.
The Paris Retail Week was also an opportunity for the press to discover the digitized innovations. But also the last creations of services, designs and productions for the merchandising tools offered by the company Gaudier Kuppel, who developed the Paperscent™ device.
Marc Hagiage, president of the group Gaudier Kuppel, had the opportunity to present Paperscent™ to Emmanuel Macron during his stay at the Cosmetic 360 show in 2015.
At this point, the Paperscent™ adventure had only just begun.
The objective of the show was to introduce the concept to the entire professionals and to ensure that the idea of a perfumed dispenser and a name’s brand embossed on the tester was in step with the market needs.
Following this fair and the very favorable brands distributors reactions, we made every single effort to ensure that Paperscent™ would be available as soon as possible !